One of the more common concerns we have found over the years when talking to many lawyers about social media is that many of you are concerned about reputation and brand management.
The openness of the internet has allowed it to thrive, but the flipside is that with that freedom and ease of access, a person with malicious intent can easily damage the reputation of your firm, and your practitioners. Therefore, reputation management is of paramount importance for lawyers who rely on their good standing to not only maintain, but to also generate new business.
In a world where social media sites such as Twitter and Facebook is increasingly driving popular discourse, it no longer makes any business sense for lawyers to not have a social media presence.
From advertising to television, the hashtag has become ubiquitous, and now with Facebook also joining the hashtag party, the importance of the little # symbol can no longer be ignored. Now, many lawyers may be wondering, what’s the big deal with the ‘pound sign’? Well, the symbol is a rather big deal, and when used properly, can potentially be a powerful marketing tool for lawyers, and we’ll explain how.